NEWS: True blue tradition: how Japan’s coveted jeans are made

True blue tradition: how Japan's coveted jeans are made

Yoshiharu Okamoto demonstrates the hand-dyed fabrics process at the Momotaro Jeans factory in Okayama.
Photo: Philip FONG / AFP
Source: AFP

Call it an antidote to fast fashion: Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim connoisseurs.

Unlike their mass-produced cousins, the tough garments crafted at the small Momotaro Jeans factory in southwest Japan are designed to be worn for decades, and come with a…

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